Brainstorming, A Reflection to Teamwork Structure

Updated: Dec 17, 2020

When looking into teamworking, it's hard to pinpoint specific areas or scenarios, as somehow teamwork is a concept which is being applied in our tasks.  So whilst all of us are embracing teamwork, however, it's still hard to identify what results we are obtaining and whether we are getting better results out of teamwork rather than taking an individualistic approach.  However, when it comes to brainstorming, the results are more well defined, more limited and thus clearer to analyse. 

At On Point, teamwork is crucial to each one of our activities.  And we were determined to make sure that teamwork is at the basis of every project, making sure that none of us handles a project on his own and that ideas are discussed.  And yet when looking into this research we have realised that there were so many areas which we needed to adjust.  A research held by Paul B. Paulus of the University of Texas has found out that face-to-face settings are not the ideal solutions to yield the best results in a brainstorming session.....   And this was a huge surprise.  I was very sure that this was not the case. 

And yet, the results are clear black on white and the reasons are well very obvious as well.  When we are in a team we are faced with three key limitations:

  • Production Blocking - we cannot speak all at once, that means that there's a tendency that the introvert or shy person would not have the opportunity to speak up.  Being introvert doesn't lower the quality of your ideas, so any missed opinion is a missed opportunity for the team and the firm.

  • Ego-Threat - the crazier ideas have led to the most important discoveries in the history of humanity and yet when we are discussing our ideas around a table, the crazy ideas may not be publicly discussed as we may not be that comfortable of being labelled as stupid or far-fetched our not in touch with reality. 

  • Conformity - when in a team we tend to conform to the HIPPO (Highest paid person) or to the ideas which were gathering momentum at that point in time once again squashing any intentions to discuss different arguments/ideas. 

So what shall we do?  How shall we go about it?  There is one simple answer to this, and that's the hybrid model.  Next week we'll be discussing the so-called hybrid model and how in actual fact it can be applied in our lives. 

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